Upcoming StratConn Events
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The Strategic Resources StratConn will be held at the Westin O'Hare. View Larger Map »
Strategic Resources
Rosemont, IL, September 16-17, 2010
This event matches up StratConn guests – marketing research executives and media buying professionals from Consumer Goods companies and their retail partners – with forward-thinking host companies: leading strategic agencies and consultants who possess strategic shopper-marketing skillsets and resources. As with any of our StratConns, the participants themselves will set the specific topics for their conversations, but in all likelihood, they will focus around issues such as: an agency’s planning skills, concepting processes, retail experience and creative resources; executional capabilities (i.e. bringing insights to life in-store); and /or what metrics, methods, and resources it uses to evaluate its own shopper programs.